International quality delivered timely

February 27th, 2017

NRI Investment in Real Estate India

Ask any individual evaluating a property purchase – what the key deciding factors are and the response is almost immediate – good quality construction and timely delivery of the project. Over the last 20 years, SOBHA has played a crucial role in revolutionising the real estate industry in India by consistently delivering international quality homes to the discerning customers on time. This has been possible because of Mr. PNC Menon’s rich experience in delivering the best quality interiors internationally. It was he who laid the foundation for a full-fledged backward integrated company in India in 1995. After over 35 years of building splendid structures in the Middle-East, Mr. Menon extended the international expertise in India by delivering monumental structures of high quality under the brand name SOBHA.

Backward integration is our key competitive strength. At SOBHA, we have 3 state-of-the-art manufacturing facilities that cater to not just our internal requirements but also to the real estate industry as a whole. Sobha Glazing and Metal Works Division, Sobha Interiors Division and Sobha Concrete Products Division are known to provide best-in-class products that cater to various requirements of the realty sector. Our backward integration facilities allow us to consistently deliver high-quality products to our valuable customers by giving us complete control over the quality of materials used in the process of construction. The fact that these products are also used by our competitors is a testament to the quality of products that we manufacture as also use in all of our projects.

Two years back, SOBHA had launched one of its most distinctive projects, ‘Sobha Dream Acres’, the first of its kind under its new segment – ‘Sobha Dream Series’ at Balagere, Bangalore. By far, it is the largest residential project in Bangalore. With a total developable area of 10.26 million square feet, ‘Sobha Dream Acres’ is spread on a total land area of 81 acres. It comprise of 1 BHK and 2 BHK units with super built-up area (SBA) ranging from 650 to 1000 and to 1,200 square feet, with 6500+ units, when fully completed. A unique feature of this project which makes it different from our other projects is the use of Precast technology. The state-of-the-art ‘Sobha Precast’ plant built on site allows modular structures to be built and assembled with ease, by means of mechanization and thus help reduce delivery timelines. The technology is time tested, safer and environment friendly and drastically reduces the number of processes involved in the construction methodology vis-à-vis conventional methods. This will help the project to be competitively priced and optimally designed to suit different needs of the customers.

At SOBHA, we give equal importance to not just the functional details but also to the aesthetics and design elements. Quality is evident not only in the way we execute our homes but also in the amenities provided around these personal living spaces. Every small detail is carefully thought out and executed with precision. Be it the walls of our homes, the way doors are fixed, the common areas or the basements and walkways, quality of these spaces is sure to make a lasting impression.

Further, SOBHA has created a set of videos called Home Truths which is a pioneering initiative to educate the discerning consumer on the best practices that embodies a Sobha home and the impact it has on the quality and longevity of the dwelling unit. (Check full videos on http://www.sobha.com/media-videos-home.php)

SOBHA is a highly process driven organisation. Over time, we have been associated with some of India’s most iconic structures that have been delivered to our customers and clients as per the promised timelines without compromising on the quality. Therefore, it does not come as a surprise that SOBHA is one of the most preferred residential real estate brands in India. 

Moreover, after standing at the top of the Brand Rating for the last two consecutive years, recently, SOBHA has been ranked number one in Track2Realty’s Best Practices Report-2017 – one of the most credible works done by the country’s real estate think-tank group. This is first of its kind in-depth report on best practices prevalent in real estate sector in the country. As a matter of fact, out of the ten metrics that were evaluated in this study for “Best Practices” Sobha clinched top position on 6 of those. (Click here to know more: http://www.track2realty.track2media.com/track2realty-releases-best-practices-report-indian-real-estate/)

Over time, our quality measures and delivery timelines have also made us one of India’s most trusted builders. The brand has in itself become synonymous with quality. We believe in our philosophy of ‘Passion at Work’ and the same is reflected in all the beautiful structures envisaged and executed by us. We understand that homes are made for generations to keep and we do our bit by making it as long lasting and maintenance free as possible. This is just a beginning for us and we strive to consistently and unceasingly better our product offerings. 

(Image: Sobha City, Bengaluru)

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