SOBHA is a brand renowned for quality workmanship and timely delivery of all its projects. To do so, the Company began internally strengthening its backward integration processes by setting up related manufacturing units. Today, SOBHA is the only real estate player in the country to have a full-fledged Backward Integration model.
The Backward Integration model is not just SOBHA's key competitive strength, it is also its fundamental differentiator. This form of vertical integration means that the Company undoubtedly has all the key competencies and in-house resources to deliver a project from conceptualization to completion. With this robust model in place, SOBHA ensures that only the best quality materials are used in building all its products. The model also reduces dependency on input materials thereby, ensuring prompt delivery of all the projects. Backward integration model at SOBHA includes an interiors division with one of India's largest wood working factories, a metal works and glazing factory, and a concrete products factory.
All of SOBHA's factories include state-of-the art facilities spread over 55,000 square metres of built up area that is comparable to the best in the world. These units are equipped with the latest automated machinery which helps in manufacturing products with the desired finesse, durability and precision. The factories provide high quality materials not just to meet the organisation's internal demands, but also to some of the largest real estate players in the country, making them self-sufficient revenue generating entities for the Company