SOBHA

Urbanisation: An Opportunity for Smart Growth

While urbanisation is unstoppable, we can certainly look at solutions that can address some of the challenges of urbanisation. One of the challenges is the growing congestion on the roads. It is increasing by the day. Working people are spending good amount of time while commuting to their workplaces and back home. They get tired, […]

SOBHA

Now is the Right Time to Buy your Dream Home!

We often hear the phrase ‘right time to buy a home’. But when does this right time come and how do we know it is the right time? While there is no definitive answer to this, it is believed that any time is a good time to buy when the interest rates are low, policy […]

SOBHA

Rise of Digital Home Buyers in India

Traditionally, buying a home was a broker-led offline process for consumers. Beginning with the choice of location, examining the project site and gathering all the information related to the home buying, it was all done offline. The source of information was usually a classified advertisement in a newspaper or a friend. However, that scenario has […]

SOBHA

How can Real Estate Leverage Social Media

Social media has provided marketers with incredible amount of information and perspectives that were earlier undetected from a purely analytical view. It has enabled brands to have a direct connection with buyers and has turned the monologue marketing into a two-way communication channel, enabling the consumers to voice their opinions and give feedback directly. More […]

SOBHA

Affordable Luxury Homes: Mid-Income Home Buyers’ Choice

Amit Kumar works in the IT sector in Bengaluru. He has been looking for a home that matches his lifestyle requirements. However, he does not want to exceed his budget and EMIs. His estimated budget is somewhere between Rs. 60 to Rs. 70 lakh for a 2BHK home. Therefore, if Amit takes a home loan […]

SOBHA

Making of a SOBHA Home

Home is a place to create happy memories, share love and laughter. At SOBHA, we understand this well and spend considerable effort in designing each home for comfort, joy and safety. Towards this end, SOBHA has invested substantially to incorporate latest technology with state-of-the-art equipment and processes.   To provide an insight into the products and […]

SOBHA

SOBHA Verdure, Coimbatore: Fusion of Nature and Modern Architecture

Coimbatore is a major hub of manufacturing, education, healthcare and textile in Tamil Nadu, making it an important city for the state. It is also one of the fastest growing tier II cities in the country, witnessing an increase in the demand for housing. This, in turn, has increased real estate activity in the region […]

SOBHA

SOBHA Bags ‘KMA CSR Award for Health & Hygiene’ for 2nd Consecutive Year

SOBHA has won the Kerala Management Association (KMA) CSR award under the Health and Hygiene category at all-Kerala CSR conclave held in Kochi recently. This is the second consecutive year when SOBHA has been conferred with the KMA award in the Health and Hygiene category. The award lauds SOBHA’s efforts in providing superior health care […]

SOBHA

Three Major Trends Influencing Luxury Housing

Luxury housing market has been evolving overs the years, thanks to the changing requirements of home buyers and increasing disposable income. The luxury housing market will continue to grow similar to the automobile, smartphone and TV market, which have evolved over the years. Moreover, increased transparency in the post-reforms era has created a conducive environment for the Non-Resident […]

SOBHA

SOBHA Tops Indian Realty Brand Leadership Nationally Once Again!

SOBHA reinforces its brand leadership in the Indian real estate sector yet again. The company has been recognised as the Top National Realty Brand across Asset class in India by BrandXReport 2018-19, an annual study conducted by Track2Realty. This is the 5th consecutive year when SOBHA has been conferred with the National Brand Leadership of Indian real estate, making it […]

SOBHA

SOBHA Conferred with Dun & Bradstreet Corporate Awards 2019 for Real Estate

SOBHA has been conferred with the Dun & Bradstreet Corporate Awards 2019 in the Real Estate category at the recently held ceremony held in Mumbai. The award recognises SOBHA’s outstanding performance in the real estate sector.  SOBHA’s international quality products, transparent business practices and in-house competencies showcase the value that we bring for our customers […]

SOBHA

Improving Economic Environment Should be the Focus: Mr. J. C. Sharma, VC & MD, SOBHA

The immediate focus of the newly elected Government should be on improving the economic environment of the country. To tackle the ongoing job crisis, steps should be taken towards boosting job creation. According to the Centre for Monitoring Indian Economy (CMIE), the unemployment rate stood at 7.60% at the end of April 2019. This clearly indicates […]

SOBHA

SOBHA Nesara, Pune: Live Amidst Nature

As the Pune IT/ITES market grows rapidly, the housing demand in the city also increases exponentially.  This has opened opportunities for Pune real estate market to expand with many new projects across the city, especially micro-markets. One of the new projects in this list is SOBHA Nesara from the house of SOBHA. Located in the micro-market of […]

SOBHA

Snagging: Road to Precision

Construction is a complex process that involves multiple steps, different technologies and diverse skill-sets. In such a scenario, there are likely to be some minor errors that can go unobserved. To identify and rectify these, it requires a separate process before the actual handover to the customers. Such a process is called snagging. In this, a […]

SOBHA

SOBHA Palacia: Address for a Regal Living Experience

Over the last few years, Chennai has developed into an important IT/ITeS sector in the country. One of the hotspots of this IT growth is Sholinganallur, a fast developing micro-market of Chennai. Additionally, its proximity to industrial zone, developing infrastructure and good connectivity to other parts of the city has made it an important housing […]

SOBHA

Quality & Compliance Key for Global Brand Success: Mr. PNC Menon, Chairman, Emeritus

•Real estate has traditionally been a micro – market business. Whosoever tried to become national player, have failed. How could SOBHA buck the trend in India? First of all, it is about our company’s philosophy – do not break any laws; do not cheat taxes; do not deviate from the plans; and do not compromise […]

SOBHA

SOBHA Recognised with the ‘Best Residential Project – Luxury Segment’

SOBHA has been awarded the ‘Best Residential Project – Luxury Segment’ award in North Zone at the 13th CNBC-Awaaz Real Estate Awards 2018-19. The award recognises SOBHA’s villa project, International City – Phase I in Gurugram. This reaffirms SOBHA’s expertise and continuous efforts in redefining luxury homes in the country. International quality product, timely delivery […]

SOBHA

Innerve March 2019: News, Views and Insights

It is once again that time of the year when businesses are busy closing their financial books and analysing the financial health of the companies. This is also the time for yet another edition of Innerve – SOBHA’s magazine, which gives you a peek into the events, news and trends impacting the company and the […]

SOBHA

SOBHA Academy: Empowering Employees

For the success of any organisation, training and development of employees is essential. It is equally important for the overall growth of the employees. This is exactly what SOBHA Academy (Leadership Development and Training) was established to achieve. Started in 2008, it has become the nodal point of training activities for employees and technicians engaged […]

SOBHA

Theme-Based Housing Projects: Latest Trend in Real Estate

High on novelty, sophistication and style, themed residential developments have taken the real estate sector by storm in the recent times. Today’s urban Indian home buyers are well-travelled and exposed to the global lifestyle luxuries. They desire the same luxuries in their homes. Amenities such as park, swimming pool, clubhouses and gyms are now form the basis […]

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