The Backward Integration model is not just SOBHA’s key competitive strength, it is also its fundamental differentiator. This form of vertical integration means that the Company undoubtedly has all the key competencies and in-house resources to deliver a project from conceptualization to completion. With this robust model in place, SOBHA ensures that only the best quality materials are used in building all its products. The model also reduces dependency on input materials thereby, ensuring prompt delivery of all the projects. Backward integration model at SOBHA includes an interiors division with one of India’s largest wood working factories, a metal works and glazing factory, and a concrete products factory.
All of SOBHA’s factories include state-of-the art facilities spread over 55,000 square metres of built up area that is comparable to the best in the world. These units are equipped with the latest automated machinery which helps in manufacturing products with the desired finesse, durability and precision. The factories provide high quality materials not just to meet the organisation’s internal demands, but also to some of the largest real estate players in the country, making them self-sufficient revenue generating entities for the Company.
Set up in 1999, SOBHA – Division Interiors more than exemplifies SOBHA’s thrust on backward integration. After all, even the best of constructions would be a trifle incomplete without woodwork and interiors to match. SOBHA Interiors is thus an Endeavour to create products of consistent high quality adopting unique construction methodology, superlative finish and lasting value. Its work is at par with the best in the world and conforms to international standards. It is a reiteration of the SOBHA philosophy of using only international quality products and construction technology in all its projects and products.
SOBHA Glazing and Metal Works (SGM) has technical collaboration with ‘Schuco International KG’ and is authorized to market their Aluminum Doors, Window & glazing systems in the country. Till date, this strategic division of the SOBHA Group has successfully executed a plethora of projects for various prestigious organisations. Its principal focus is to consistently evolve products of high quality and lasting value.
Superior construction was the need of the hour when SOBHA began its operations in the country. Introducing high quality construction to the Indian real estate industry, the organisation began setting new industry benchmarks. The Concrete Products Division (CPD) of SOBHA is a continuation of the SOBHA Group’s journey of excellence. Set up in Jigani Industrial Area, Bangalore, with the same philosophy, vision and business ethos, CPD manufactures Concrete Blocks, Pavers, Kerbs, Water Drainage Channels, Paving Slabs and related landscape products of international quality in large scale volumes. Its hi-tech, full-fledged manufacturing facility, spread over 8 acres, contains fully automated plant that produces world-class products of the highest quality. This unit has also taken massive steps towards a sustainable future. The entire campus is surrounded with lush green trees and strict measures are taken to minimise the carbon footprint.
‘Restoplus’ brand of spring mattresses was launched in 2007, keeping in mind the demand for the latest in sleeping solutions: comfortable, durable, hygienic, scientifically designed and aesthetically better mattresses.
With 275 franchises nationwide, Restoplus has been growing at a rapid pace. The volume of sales is split 30:70 between institutions (hotels and big projects) and franchisee outlets. Restoplus products cost between Rs.10,000 and Rs.4 Lakh for customized orders, depending on size, thickness, shape, type of foam and choice of fabric. The top markets for SOBHA’s mattresses are Karnataka, Kerala, Tamil Nadu, Maharashtra, Madhya Pradesh and Andhra Pradesh, in that order.