At the 69th SOBHA Filmfare Awards South 2024, the most distinguished stars of Indian cinema shone bright. SOBHA’s distinguished presence elevated the night of celebration and creativity.
Established in 1964, Filmfare Awards South have become one of the most sought-after recognitions in the Indian film industry. It celebrates outstanding achievements in the Kannada, Tamil, Telugu, and Malayalam film industries. Each year, this iconic event captures the hearts of millions by celebrating the creativity, dedication, and talent of Indian cinema.
In 2024, the 69th edition of the Filmfare Awards South marked a significant milestone with the title sponsorship of SOBHA Limited, India’s leading real estate developer. This collaboration between SOBHA and Filmfare brought together two brands synonymous with excellence and innovation, culminating in an evening of glamour and grandeur that celebrated the best of the Indian film industry.
The partnership highlighted the achievements of filmmakers & artists and underscored the growing synergy between the real estate and entertainment industries, amplifying the event’s impact on the country’s cultural landscape.
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About SOBHA’s Association with Filmfare
SOBHA Limited is a name that resonates with quality and innovation in the real estate industry. With a legacy spanning nearly three decades, the company has crafted over 548 iconic projects across India. It has also garnered more than 230 distinguished awards.
SOBHA, recognized for introducing the backward integration model in real estate—a widely acclaimed approach featured as a case study at Harvard Business School—has consistently set new benchmarks in the industry. The company has always driven its involvement in renowned events by a commitment to excellence, and it has likewise partnered with the 69th Filmfare Awards South.
This collaboration is a celebration of shared values between SOBHA and Filmfare, both of which are dedicated to promoting integrity, creativity, and innovation. The partnership is a tribute to the extraordinary contributions of Indian cinema and a platform to inspire future generations of filmmakers & artists.
For SOBHA, this association with Filmfare represents a bridge between two industries that thrive on the pursuit of perfection. The event provided a unique opportunity for the real estate giant to reinforce its brand presence in the cultural sphere. It also highlighted the significance of recognising and rewarding artistic excellence. For the entertainment industry, the partnership brought an added dimension of distinction and support.
Glimpse of the 69th SOBHA Filmfare Awards South 2024
Hosted at a spectacular venue that exuded elegance and grandeur, the 69th SOBHA Filmfare Awards South 2024 was a night to remember. The event was meticulously designed to reflect the sophistication and quality that both names represent. The venue was adorned with lavish decor, featuring a theme that seamlessly blended luxury with artistic expression.
As the stars walked the red carpet, the atmosphere was electric with excitement. The who’s who of South Indian cinema arrived in style, showcasing the latest trends in fashion. Celebrities like Brahmanandam and other industry stalwarts made heads turn with their appearances, setting the tone for an unforgettable evening.
Throughout the night, many key moments captured the audience’s attention, from significant announcements to heartfelt speeches. SOBHA and Filmfare prominently showcased their partnership, adding a layer of distinction to the proceedings. The event organizers crafted each segment to highlight the synergy between luxury real estate and cinematic excellence.
Special Performances and Highlights
The 69th SOBHA Filmfare Awards South 2024 featured a lineup of spectacular performances that left the audience spellbound. The stage came alive with vibrant acts that celebrated the rich cultural heritage of South India, interwoven with contemporary styles. Notable performances included high-energy dance numbers, soulful musical renditions. It also featured special tribute segments that paid homage to legends of the South Indian film industry.
SOBHA’s involvement extended beyond sponsorship, as the brand played a pivotal role in curating certain showcases that aligned with their philosophy of excellence and innovation. These SOBHA-sponsored segments added a unique touch to the evening, blending the worlds of luxury real estate and the arts.
Among the standout moments were the emotional acceptance speeches from winners, surprise appearances by iconic personalities, and special tributes that struck a chord with the audience. Each act was a reminder of the dedication and passion that drive both the film industry and SOBHA’s pursuits.
69th SOBHA Filmfare Awards South 2024 – The Winners
The night culminated in the announcement of the much-anticipated awards. It celebrated the finest talents in Kannada, Tamil, Telugu, and Malayalam cinema. The major award categories saw fierce competition, but ultimately, the most deserving talents were honoured for their outstanding contributions.
SOBHA played a significant role in sponsoring specific awards, further enhancing the esteem associated with the honours. The biggest winners of the night included acclaimed actors, directors, and films that have left an indelible mark on the Indian cinema. Each winner’s journey was a testament to the spirit of creativity and perseverance.
A detailed list of winners – including key categories like Best Film, Best Director, Best Actor, and Best Actress – can be found below.
| Language | Category | Winner |
| Kannada | BEST FILM | DAREDEVIL MUSTHAFA |
| Kannada | BEST DIRECTOR | HEMANTH M RAO (SAPTA SAGARADAACHE ELLO) |
| Kannada | BEST FILM (CRITICS’) | PINKI ELLI (PRITHVI KONANUR) |
| Kannada | BEST ACTOR IN A LEADING ROLE (MALE) | RAKSHIT SHETTY (SAPTA SAGARADAACHE ELLO) |
| Kannada | BEST ACTOR (CRITICS’) | POORNACHANDRA MYSORE (ORCHESTRA MYSURU) |
| Kannada | BEST ACTOR IN A LEADING ROLE (FEMALE) | SIRI RAVIKUMAR (SWATHI MUTTHINA MALE HANIYE) |
| Kannada | BEST ACTRESS (CRITICS’) | RUKMINI VASANTH (SAPTA SAGARADAACHE ELLO) |
| Kannada | BEST ACTOR IN A SUPPORTING ROLE (MALE) | RANGAYANA RAGHU (TAGARU PALYA) |
| Kannada | BEST ACTOR IN A SUPPORTING ROLE (FEMALE) | SUDHA BELAWADI (KOUSALYA SUPRAJA RAMA) |
| Kannada | BEST MUSIC ALBUM | SAPTA SAGARADAACHE ELLO (CHARAN RAJ) |
| Kannada | BEST LYRICS | B. R. LAKSHMAN RAO (YAVA CHUMBAKA- CHOWKA BARA) |
| Kannada | BEST PLAYBACK SINGER (MALE) | KAPIL KAPILAN (NADHIYE O NADHIYE- SAPTA SAGARADAACHE ELLO SIDE A) |
| Kannada | BEST PLAYBACK SINGER (FEMALE) | SRILAKSHMI BELMANNU (KADALANU KAANA HORATIRO- SAPTA SAGARADAACHE ELLO SIDE A) |
| Kannada | BEST DEBUT FEMALE | AMRUTHA PREM (TAGARU PALYA) |
| Kannada | BEST DEBUT MALE | SHISHIR BAIKADY (DAREDEVIL MUSTHAFA) |
| Kannada | LIFETIME ACHIEVEMENT AWARD | SRINATH |
| Telegu | BEST FILM | BALAGAM |
| Telegu | BEST DIRECTOR | VENU YELDANDI (BALAGAM) |
| Telegu | BEST FILM (CRITICS’) | SAI RAJESH (BABY) |
| Telegu | BEST ACTOR IN A LEADING ROLE (MALE) | NANI (DASARA) |
| Telegu | BEST ACTOR (CRITICS’) | PRAKASH RAJ (RANGA MAARTHAANDA), NAVEEN POLISHETTY (MISS SHETTY, MR. POLISHETTY) |
| Telegu | BEST ACTOR IN A LEADING ROLE (FEMALE) | KEERTHY SURESH (DASARA) |
| Telegu | BEST ACTRESS (CRITICS’) | VAISHNAVI CHAITANYA (BABY) |
| Telegu | BEST ACTOR IN A SUPPORTING ROLE (MALE) | BRAHMANANDAM (RANGA MAARTHAANDA), RAVI TEJA (WALTAIR VEERAYYA) |
| Telegu | BEST ACTOR IN A SUPPORTING ROLE (FEMALE) | RUPA LAKSHMI (BALAGAM) |
| Telegu | BEST MUSIC ALBUM | BABY (VIJAY BULGANIN) |
| Telegu | BEST LYRICS | ANANTHA SRIRAM (O RENDU PREMA MEGHAALILA- BABY) |
| Telegu | BEST PLAYBACK SINGER (MALE) | SREERAMA CHANDRA (O RENDU PREMA MEGHAALILA- BABY) |
| Telegu | BEST PLAYBACK SINGER (FEMALE) | SHWETA MOHAN (MASTAARU MASTAARU – SIR) |
| Telegu | BEST CINEMATOGRAPHY | SATHYAN SOORYAN (DASARA) |
| Telegu | BEST CHOREOGRAPHY | PREM RAKSHITH (DHOOM DHAAM DHOSTHAAN- DASARA) |
| Telegu | BEST PRODUCTION DESIGN | KOLLA AVINASH (DASARA) |
| Telegu | BEST DEBUT DIRECTOR | SRIKANTH ODELA (DASARA), SHOURYUV (HI NANNA) |
| Malayalam | BEST DEBUT MALE | SANGEETH SHOBHAN (MAD) |
| Malayalam | BEST FILM | 2018 |
| Malayalam | BEST DIRECTOR | JUDE ANTHANY JOSEPH (2018) |
| Malayalam | BEST FILM (CRITICS’) | KAATHAL- THE CORE (JEO BABY) |
| Malayalam | BEST ACTOR IN A LEADING ROLE (MALE) | MAMMOOTTY (NANPAKAL NERATHU MAYAKKAM) |
| Malayalam | BEST ACTOR (CRITICS’) | JOJU GEORGE (IRATTA) |
| Malayalam | BEST ACTOR IN A LEADING ROLE (FEMALE) | VINCY ALOSHIOUS (REKHA) |
| Malayalam | BEST ACTRESS (CRITICS’) | JYOTIKA (KAATHAL- THE CORE) |
| Malayalam | BEST ACTOR IN A SUPPORTING ROLE (MALE) | JAGDISH (PURUSHA PRETHAM) |
| Malayalam | BEST ACTOR IN A SUPPORTING ROLE (FEMALE) | POORNIMA INDRAJITH (THURAMUKHAM), ANASWARA RAJAN (NERU) |
| Malayalam | BEST MUSIC ALBUM | RDX (SAM C S) |
| Malayalam | BEST LYRICS | ANWAR ALI (ENNUM EN KAAVAL- KAATHAL- THE CORE) |
| Malayalam | BEST PLAYBACK SINGER (MALE) | KAPIL KAPILAN (NEELA NILAVE- RDX) |
| Tamil | BEST PLAYBACK SINGER (FEMALE) | K S CHITHRA (MUTTATHE MULLA- JAWANUM MULLAPPOOVUM) |
| Tamil | BEST FILM | CHITHHA |
| Tamil | BEST DIRECTOR | S U ARUN KUMAR (CHITHHA) |
| Tamil | BEST FILM (CRITICS’) | VIDUTHALAI: PART 1 (VETRI MAARAN) |
| Tamil | BEST ACTOR IN A LEADING ROLE (MALE) | VIKRAM (PONNIYIN SELVAN- PART 2) |
| Tamil | BEST ACTOR (CRITICS’) | SIDDHARTH (CHITHHA) |
| Tamil | BEST ACTOR IN A LEADING ROLE (FEMALE) | NIMISHA SAJAYAN (CHITHHA) |
| Tamil | BEST ACTRESS (CRITICS’) | AISHWARYA RAJESH (FARHANA), APARNA DAS (DADA) |
| Tamil | BEST ACTOR IN A SUPPORTING ROLE (MALE) | FAHADH FAASIL (MAAMANNAN) |
| Tamil | BEST ACTOR IN A SUPPORTING ROLE (FEMALE) | ANJALI NAIR (CHITHHA) |
| Tamil | BEST MUSIC ALBUM | DHIBU NINAN THOMAS AND SANTOSH NARAYANAN (CHITHHA) |
| Tamil | BEST LYRICS | ILANGO KRISHNAN (AGA NAGA- PONNIYIN SELVAN PART 2) |
| Tamil | BEST PLAYBACK SINGER (MALE) | HARICHARAN (CHINNANJIRU NILAVE- PONNIYIN SELVAN PART 2) |
| Tamil | BEST PLAYBACK SINGER (FEMALE) | KARTHIKA VAIDYANATHAN (KANGAL EDHO- CHITHHA) |
| Tamil | BEST CINEMATOGRAPHY | RAVI VARMAN (PONNIYIN SELVAN PART 2) |
| Tamil | BEST PRODUCTION DESIGN | THOTA THARANI (PONNIYIN SELVAN PART 2) |
Source:
Kannada – Full list of Winners of the 69th SOBHA Filmfare Awards South (Kannada) 2024
Telegu – Full list of Winners of the 69th SOBHA Filmfare Awards South (Telugu) 2024
Malayalam – Full list of Winners of the 69th SOBHA Filmfare Awards South (Malayalam) 2024
Tamil – Full list of Winners of the 69th SOBHA Filmfare Awards South (Tamil) 2024
SOBHA’s Presence at the Event
SOBHA prominently showcased its presence throughout the 69th Filmfare Awards South 2024, ensuring that the brand’s association with the event was unmistakable. The team strategically placed communications and created elegant SOBHA-themed installations, crafting every detail to reflect the brand’s commitment to luxury and excellence.
The event featured exclusive SOBHA lounges and experiential zones where attendees could engage with the brand’s latest offerings in real estate. Additionally, speeches by SOBHA representatives, including Chief Marketing and Communications Officer Sumeet Chunkhare, reinforced the company’s alignment with artistic and cultural excellence.
Behind the Scenes with SOBHA
The planning and execution of SOBHA’s involvement in the 69th Filmfare Awards South 2024 was a collaborative effort that highlighted the brand’s dedication to quality and innovation. SOBHA worked closely with leading designers, event planners, and celebrities to create an atmosphere of luxury.
Exclusive behind-the-scenes moments captured the meticulous preparation, from the crafting of SOBHA-branded experiences to the coordination of celebrity engagements. Interviews with SOBHA executives and partners provided insights into the brand’s vision for the event and its commitment to supporting the arts.
Guest and Audience Reactions
SOBHA’s role in the 69th Filmfare Awards South 2024 was met with widespread acclaim from both celebrities and the general audience. Prominent figures in the entertainment industry praised the brand for its seamless integration into the event. It was noted how its ethos of excellence resonated with the celebration of cinematic achievements.
Social media buzzed with positive reactions, with many attendees sharing their experiences of the SOBHA-branded installations and exclusive spaces. The collaboration between SOBHA and Filmfare was hailed as a perfect blend of luxury and cultural celebration.
Impact on the Real Estate and Entertainment Industries
The partnership between SOBHA and the Filmfare Awards South 2024 significantly enhanced SOBHA’s brand image by associating it with cultural sophistication and artistic excellence. This collaboration stood out in the industry as a unique example of a real estate brand passionately promoting cinema and the arts.
Such high-profile events provide a unique platform for real estate companies to showcase their commitment to quality and innovation. The success of this event is likely to influence future marketing strategies in the real estate sector. It will encourage more collaborations with entertainment platforms to create impactful brand narratives.
Must Read: 5 Best SOBHA Projects to Invest in Bangalore 2024
Conclusion
The 69th SOBHA Filmfare Awards South 2024 was a landmark event, for both brands – SOBHA and Filmfare. It not only celebrated the finest in South Indian cinema, but also underscored the significance of the partnership between these two powerhouses.
The event’s success highlighted SOBHA’s dedication to excellence and its celebration of cultural milestones. As we look forward to future collaborations, it is clear that SOBHA’s involvement in such renowned events will continue to set new standards in both the real estate and entertainment industries.
FAQs
1. What is the SOBHA Filmfare Awards South 2024?
The SOBHA Filmfare Awards South 2024 is the 69th edition of the renowned awards ceremony celebrating excellence in Indian cinema. SOBHA partnered with Filmfare to present the event, enhancing it with luxury and sophistication.
2. Why did SOBHA partner with Filmfare for this event?
SOBHA partnered with Filmfare for this event, to celebrate excellence, strengthen its brand presence, and promote performing arts. This partnership highlights SOBHA’s commitment to quality and excellence, values that resonate with the ethos of the Filmfare Awards.
3. Where was the 69th SOBHA Filmfare Awards South 2024 held?
The 69th SOBHA Filmfare Awards South 2024 was held at the highly coveted JRC Convention in Hyderabad. Located in Jubilee Hills, this venue hosts large-scale, high-profile events that are known for grandeur and elegance.
4. Who were the major winners at the SOBHA Filmfare Awards South 2024?
The major winners at the SOBHA Filmfare Awards South 2024 were: Daredevil Musthafa, Hemanth M Rao, Rakshit Shetty, Siri Ravikumar in Kannada cinema; Balagam, Venu Yeldandi, Nani, Keerthy Suresh in Telugu cinema; 2018, Jude Anthany Joseph, Mammootty, Vincy Aloshious in Malayalam cinema; Chithha, S U Arun Kumar, Vikram, Nimisha Sajayan in Tamil cinema.
5. How was SOBHA represented at the event?
SOBHA’s presence was evident throughout the event, with branded installations, communication, and sponsorship of key awards. The company’s influence was also seen in the overall design and ambiance of the venue, which reflected its identity as a leader in luxury real estate.
6. What were some of the highlights of the night?
Some of the highlights of the night were captivating performances by top stars, such as high-energy dance acts and musical performances. Emotional acceptance speeches and the glamour of the red carpet also stood out. SOBHA’s contributions, particularly in the event’s design and presentation, were integral to the night’s success.
7. How can I learn more about SOBHA’s projects?
You can learn more about SOBHA’s projects by visiting the official website of SOBHA Limited or contacting the team at 08046464500.
8. What impact does this event have on the real estate and entertainment industries?
This event has had an outstanding impact on the real estate and entertainment industries, by setting a precedent for future collaborations that merge luxury living with the glamour of the film industry.
9. Will SOBHA continue to partner with Filmfare in the future?
While there has been no official announcement, the success of this partnership suggests that similar collaborations could happen in the future. Stay tuned for updates from SOBHA and Filmfare, as they continue to explore new opportunities.
