SOBHA’s New Launch in Greater Noida: What Sets It Apart

In a market full of diverse options, true distinction lies in lasting value. SOBHA Aurum sets a new benchmark in Greater Noida – with luxury living, strategic location, and exceptional construction quality.

Greater Noida’s skyline is evolving rapidly, drawing attention from investors and homebuyers across India. With expanding metro connectivity, multiple expressways, and growing IT and industrial zones, the city has rapidly emerged as one of the most promising real estate destinations in Delhi NCR. Finding a project that truly stands apart in both design and delivery becomes a challenge for discerning buyers.

This is where SOBHA Aurum, a highly sought-after new residential project in Greater Noida, commands attention. More than just a residential address, it represents a bold shift in what future-ready living can look like in Delhi NCR. This blog explores how SOBHA new launch Greater Noida is creating new benchmarks in the city – through strategic location, lifestyle amenities, superior construction, and value-driven investment potential.

Overview of Greater Noida Real Estate Landscape

Nearly 16% YOY appreciation makes this one of the most dynamic real estate zones in Delhi NCR. Strategic positioning near Noida‑Greater Noida Expressway and Yamuna Expressway, along with planned infrastructure such as Jewar International Airport and Noida Metro Aqua Line extension, has strengthened investor confidence and enhanced connectivity.

Rental yields have reached 6% in key areas, driven by strong tenant demand and improved social infrastructure. Areas like Sector 36 and nearby hubs are emerging as premium pockets. Strong rent-to-value ratio continues to attract both buyers and investors seeking stable income. Amidst this thriving market, SOBHA new launch Greater Noida presents a timely opportunity, aligning with the demand for premium flats and delivering modern living options.

SOBHA – A Name Synonymous with Quality

SOBHA Limited is renowned for meticulous attention to detail, in-house craftsmanship, and unwavering commitment to quality. With a portfolio spanning over 565 developments in 27 cities across India, the company has delivered excellence across residential and commercial spaces, and redefined construction standards in India.

The company’s luxury apartments in Greater Noida exemplify this legacy, offering refined living backed by engineering precision. Its unique backward integration model – where everything from concrete products to metal works is developed in the company’s own manufacturing units – ensures complete control over quality and timelines, benefitting homebuyers. From precise engineering to stringent 1456-point quality check, SOBHA Aurum Greater Noida reflects the developer’s commitment to delivering homes that last for generations.

Why SOBHA Aurum is a Game-Changer

1. Architectural Excellence & Superior Construction

   Designed on a Vastu-compliant square plot to maximise privacy, sunlight, and panoramic views, SOBHA Aurum will have the tallest residential tower in the neighbourhood. Select residences come with expansive balconies and private terraces, while no shared walls amplify openness and tranquillity.

   Double-height lobby in the towers, 3.1 m floor-to-floor height, and spacious lift lobbies enhance grandeur. The project will be built with SOBHA’s industry-first backward integration model, exemplifying refined construction. SOBHA new launch Greater Noida redefines structural excellence in the region through precision, luxury, and enduring craftsmanship.

2. Strategic Location Advantage

   Strategically situated in Sector 36 within the green belt, SOBHA new launch Greater Noida offers a serene and nature-friendly living experience. This prime location near Pari Chowk ensures that residents enjoy a seamless and well-connected lifestyle, with easy access to major city hubs. The neighbourhood’s growing reputation as a sought-after address is backed by essential services and landmarks in the vicinity.

   The area is in the proximity of renowned educational institutions such as Jaypee Public School, Somerville School, and St. Joseph’s School – making it a prime location for families. Top universities such as Gautam Buddha University and Bennett University further enhance the area’s appeal.

   Ivory Hospital, Fortis Hospital and Yatharth Super Speciality Hospital ensure that top-tier medical facilities are always within reach. Additionally, your shopping getaway is just minutes away, with MSX Mall, The Grand Venice Mall, and Omaxe Connaught Place Mall enhancing the lifestyle value.

3. World-class Amenities for an Elevated Lifestyle

   SOBHA Aurum offers an exceptional range of modern amenities designed to elevate the lifestyle of its residents. Key highlights include:

   • Canopy Grove: Entrance area surrounded by lush greenery, creating a welcoming, natural atmosphere
   • Lap / Leisure Pool: Infinity-edge pool with Sukabumi tiles, providing an elegant aquatic retreat
   • Kids’ Pool with Island Gazebo: Fun-filled water play area for children, complete with Island Gazebo for parents to relax and watch over their little ones
   • Alfresco Deck: Well-designed space for outdoor dining, ideal for social gatherings and enjoying the natural surroundings
   • Clubhouse: Spanning 15,072 sq ft (1400 sq m), the grand clubhouse features Badminton Room, Indoor Games, Waiting Lounge and Reception, Banquet Hall, Pool Table, Games Room, and Space for Yoga / Gym / Aerobics – offering both relaxation and socialising

   Additionally, residents can enjoy an array of amenities such as Amphitheatre, Party Plaza, Water Cascade, Reflexology Walk, Pet Park, Outdoor Fitness Deck, Tennis Court, Multisport Court, Cricket Pitch, and more. Such thoughtfully curated indulgences elevate the experience of living in these luxury apartments in Greater Noida – offering a harmonious mix of relaxation, fitness, and recreation that caters to every lifestyle need.

4. Customer-centric Design

   SOBHA Aurum’s design is centred around creating living spaces that prioritise the comfort, privacy, and convenience of its residents. The project’s Vastu-compliant design ensures optimal flow of energy fostering a positive living environment. With no shared walls, homes offer maximum privacy, while expansive balconies and private terraces provide ample space for outdoor relaxation.

   The apartments are designed with an eye for detail – featuring high ceilings, large windows, and a thoughtfully laid-out floor plan that maximises natural light and ventilation. This new residential project in Greater Noida offers a smooth, flowing living experience, making it the perfect space for families and individuals alike.

   With premium materials used from flooring to fixtures, the project exemplifies luxury while also being practical and functional. Every element of SOBHA Aurum Greater Noida is crafted to elevate residents’ experience and meet their evolving needs.

Investment Potential and ROI

SOBHA new launch Greater Noida presents a compelling investment opportunity with impressive growth potential. Over the past decade, land rates in Sector 36 have seen exceptional appreciation – up by 139% in the last 3 years and 294% over the past 10 years. This remarkable growth trajectory reflects the area’s increasing desirability – driven by superior connectivity, modern infrastructure, and proximity to key business districts. Consistent rise in land prices is also a strong indicator of its investment potential.

The region’s rental yields are equally promising, offering returns of up to 6%, making it an attractive option for rental investors. With ongoing developments – such as the upcoming Jewar International Airport and enhanced metro connectivity – this new residential project in Greater Noida is positioned to see further growth, both in terms of capital appreciation and rental income. This combination of high returns and strategic location ensures that SOBHA Aurum will remain a top choice for investors.

Technology & Innovation in Construction

SOBHA Aurum exemplifies innovation with its advanced construction techniques, rooted in the company’s backward integration model. By controlling every aspect of the process – from engineering and concrete products to glazing and metal works – SOBHA ensures unmatched quality at every step. This approach has led to new benchmarks in luxury real estate, ensuring long-lasting structures and design excellence.

Incorporating the latest technology, the project utilises cutting-edge materials, ensuring both aesthetic appeal and functional durability. SOBHA Aurum Greater Noida represents the pinnacle of modern construction, ensuring that each home is built to perfection.

Who Should Buy: Ideal Residents and Investors

This new residential project in Greater Noida caters to a diverse range of buyers, making it an ideal choice for urban professionals, NRIs, families, and HNIs looking for luxury living. The development appeals to buyers seeking a premium neighbourhood and rental investors drawn by the region’s strong growth and rental yields of up to 6%.

With customisation and upgrade options available, residents can tailor their homes to suit their personal preferences, ensuring a seamless fit into their lifestyle. Whether for personal use or investment, these luxury apartments in Greater Noida offer a promising opportunity in a thriving market.

What Makes SOBHA’s Launch Future-ready

SOBHA Aurum Greater Noida is designed with the future in mind, offering thoughtful features and sustainable building practices that cater to the evolving needs of modern living. The project’s strategic location, combined with cutting-edge infrastructure, ensures long-term value.

As a new residential project in Greater Noida, it is poised to benefit from ongoing developments such as Jewar International Airport and enhanced metro connectivity – further solidifying its position as a future-proof investment.

Conclusion

SOBHA Aurum offers an unmatched opportunity to own one of the finest luxury apartments in Greater Noida. With its prime location, world-class amenities, and exceptional construction quality, this project promises both luxury and long-term value. To know more, call 08046464500 or visit the official webpage of SOBHA Aurum.

FAQs

1. What makes SOBHA Aurum unique compared to other projects in Greater Noida?

SOBHA Aurum is unique compared to other projects in Greater Noida, because of its architectural excellence, strategic location, superior construction quality, and world-class amenities – offering a living experience that combines luxury with practicality.

2. Where exactly is SOBHA Aurum located, and what are its connectivity advantages?

SOBHA Aurum is located in Sector 36 Greater Noida, offering seamless connectivity via Noida-Greater Noida Expressway, Yamuna Expressway, and proximity to the upcoming Jewar International Airport and Noida Metro Aqua Line extension.

3. What configurations are available in SOBHA Aurum – 2, 3, or 4 BHK?

Configurations in SOBHA Aurum Greater Noida include 1-, 2-, 3-, and 4-bed Residences, with select units containing private terraces and corner balconies.

4. What kind of lifestyle amenities does SOBHA Aurum offer to residents?

The kind of lifestyle amenities SOBHA Aurum offers to residents include Clubhouse, Lap / Leisure Pool, Island Gazebo, Kids’ Pool, Amphitheatre, Alfresco Desk, Pet Park, Party Plaza, Multisport Court, Cricket Pitch, Tennis Court, and more – designed to enhance residents' leisure, fitness, and social experiences.

5. Is SOBHA Aurum a RERA-approved project?

Yes, SOBHA Aurum is a RERA-approved project, with Registration No: UPRERAPRJ361748/06/2025 | Dated: 17-06-2025 | SOBHA LTD-COLLECTION ACC FOR SOBHA AURUM: 50200108595495 | Website: www.up-rera.in

6. What is the expected possession timeline for SOBHA Aurum?

The expected possession timeline for SOBHA Aurum can be seen at https://www.sobha.com/delhi-ncr/sobha-aurum-sector-36-greater-noida/ or queried by calling 08046464500.

7. How is SOBHA’s construction quality different from other developers in NCR?

SOBHA’s construction quality is different from other developers in NCR, due to its industry-first backward integration model, wherein SOBHA has its own manufacturing units for concrete products, glazing & metal works, interiors, and woodwork. This gives it complete control over quality and timelines during every step of the construction process. SOBHA also conducts 1456 quality checks before the handover of every home.

8. Is SOBHA Aurum a good investment opportunity for rental income or capital growth?

Yes, SOBHA Aurum is a good investment opportunity for rental income or capital growth, with strong rental yields of up to 6% and the area’s robust infrastructure growth. These luxury apartments in Greater Noida combine long-term value with refined living, making them a smart choice for investors and buyers.

9. Are there any eco-friendly features in SOBHA Aurum?

Eco-friendly features in SOBHA Aurum include rainwater harvesting, solar panels, and organic waste conversion. These sustainable practices ensure that the project provides eco-conscious, modern living.

10. What are the available pricing options and payment plans for SOBHA Aurum?

The available pricing options and payment plans for SOBHA Aurum can be seen at https://www.sobha.com/delhi-ncr/sobha-aurum-sector-36-greater-noida/ or queried by calling 08046464500.