SOBHA gets top honours in India’s first ever best practices audit report
January 20th, 2017
This is just the beginning of the year, 2017 and Sobha Ltd. has yet again proved its market leadership. The Company has been ranked Number 1 in Track2Realty’s Best Practices Report : 2017 – the first of its kind in-depth report on best practices prevalent in real estate sector in India by country’s real estate think-tank group.
As a matter of fact, out of ten metrics that were evaluated in this study for ‘Best Practices’ SOBHA clinched top position in 6 categories– EXECUTION, CONSUMER CONNECT, TRANSPARENT DEALS, CARE, COMMUNICATION and DESIRABLE PRACTICES.
This recognition showcases that at SOBHA it is not about just being good at what we do but also about ‘the way we do our business.’ Additionally, SOBHA has also bagged Number 1 position in – ‘BUYERS’ VOTE OF TRUST’ in the report. This once again affirms that SOBHA is at top of the consumers mind and 7 out of 10 buyers are ready to be our repeat customers.
Speaking on the recognition, Mr. Ravi Menon, Chairman, Sobha Ltd. said. “This recognition is extremely humbling. This has completely vindicated our company’s philosophy which was so thoughtfully delineated 22 years back by our founder Mr. PNC Menon. Our unique backward integrated model has proven its mettle time and again and has helped us to hold our head high even during times of deep distress. Thanks to our founder and his foresight that we continue to carry in his footsteps exuding perseverance, dexterity and resilience. And many thanks to all the stakeholders out there who have recognized the toil and efforts that we all Sobhaites put together to bring our customer’s dreams closer to them by making good quality homes delivered on time.”
The methodology employed towards this in-depth study was rigorous and versatile. Top 100 companies in real estate sector in the country were picked up. The choice of companies was based on their market size, market impact, market differentiation / contribution, investors’ choice and public perception. These companies were thereafter, evaluated on the defined metrics of: Fiscal Management, Execution, Market Depth, Consumer Connect, Transparent Deals, Functional Professionalism, Care, Employer, Communication and Desirable Practices. This was further sanitized with a pan-India public perception survey. A large sample size of 10,000 respondents were taken for the detailed survey to understand the consumer psychograph and outlook.
The survey reveals our good track record in an industry where others are struggling to adapt to new business practices. It reflects the dedication of each member of SOBHA in delivering international quality products on time. With ‘Passion to Work’ as our work philosophy, SOBHA has continued to set industry benchmarks and create aesthetically-designed international quality products with transparency, reliability, integrity and timely delivery.
It is to be noted that this is an independent audit done by Track2Realty which is a real estate think tank group.