Rachna Pandey is a single working woman in a metro city. Like many working people, she spends most of her time at work. Rachna also travels frequently within India and abroad for work, leaving her home empty for most days. In this scenario, the likelihood of someone breaking into her home for robbery increases. According […]

While urbanisation is unstoppable, we can certainly look at solutions that can address some of the challenges of urbanisation. One of the challenges is the growing congestion on the roads. It is increasing by the day. Working people are spending good amount of time while commuting to their workplaces and back home. They get tired, […]

Traditionally, buying a home was a broker-led offline process for consumers. Beginning with the choice of location, examining the project site and gathering all the information related to the home buying, it was all done offline. The source of information was usually a classified advertisement in a newspaper or a friend. However, that scenario has […]

Social media has provided marketers with incredible amount of information and perspectives that were earlier undetected from a purely analytical view. It has enabled brands to have a direct connection with buyers and has turned the monologue marketing into a two-way communication channel, enabling the consumers to voice their opinions and give feedback directly. More […]

Amit Kumar works in the IT sector in Bengaluru. He has been looking for a home that matches his lifestyle requirements. However, he does not want to exceed his budget and EMIs. His estimated budget is somewhere between Rs. 60 to Rs. 70 lakh for a 2BHK home. Therefore, if Amit takes a home loan […]

Home is a place to create happy memories, share love and laughter. At SOBHA, we understand this well and spend considerable effort in designing each home for comfort, joy and safety. Towards this end, SOBHA has invested substantially to incorporate latest technology with state-of-the-art equipment and processes.   To provide an insight into the products and […]

Coimbatore is a major hub of manufacturing, education, healthcare and textile in Tamil Nadu, making it an important city for the state. It is also one of the fastest growing tier II cities in the country, witnessing an increase in the demand for housing. This, in turn, has increased real estate activity in the region […]

SOBHA has won the Kerala Management Association (KMA) CSR award under the Health and Hygiene category at all-Kerala CSR conclave held in Kochi recently. This is the second consecutive year when SOBHA has been conferred with the KMA award in the Health and Hygiene category. The award lauds SOBHA’s efforts in providing superior health care […]

Luxury housing market has been evolving overs the years, thanks to the changing requirements of home buyers and increasing disposable income. The luxury housing market will continue to grow similar to the automobile, smartphone and TV market, which have evolved over the years. Moreover, increased transparency in the post-reforms era has created a conducive environment for the Non-Resident […]